When deciding if a feature relating to the presentation of information is technical or not, what has to be considered is whether or not it contributes to solving a technical problem. The fact that mental activities are involved does not on its own render the subject-matter non-technical (T 643/00, T 336/14). However, a feature that solely addresses a user's subjective preferences does not solve a technical problem (T 1567/05).
For further information on the technical character of features relating to the presentation of information and display of data, see chapter I.A.2.3. "Aesthetic creations" and I.A.2.6. "Presentation of information".
Source: http://www.epo.org/law-practice/legal-texts/html/caselaw/2019/e/clr_i_d_9_1_6.htm
Date retrieved: 17 May 2021